Importance of E- Commerce in current market
E-commerce is increasingly becoming a way for brick and
mortar businesses to focus on customers via a special channel (online or
mobile). It provides better reach and access to different segment of consumers.
At an equivalent time it depends on the type of product or services offered by
these businesses. If they're predominantly localized services/products then
e-commerce offers alternate channel but not always the case.
In addition to access
to online segments, e-commerce provides an omni channel experience to the
purchasers. It also drives additional pedestrian traffic into stores through
online promotions / marketing / loyalty campaigns etc.
A survey conducted by Vistaprint in 2016 shows that 45% of
consumers are unlikely to shop for from a business with a poorly designed
website. This might be anything from a poor mobile experience to broken links,
a confusing user experience or something similar. More compelling still, 34%
were unlikely to shop for from a business if they didn’t have an internet site.
You always strive for betterment of your business and
customer experience. Then focus on the online marketing which is much important
in today’s business style. Customers are looking for the best reviewed and
rated shops on internet. As the competition increases, change the strategies.
Attract them with what they want. Showcase your products online through
E-commerce which can allure your purchasers and make them stop and purchase
from your online shop.
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